— Pricing · Free tier never expires

Real food, fully unlocked.

Start free with one dog and one recipe. Upgrade when you're ready to scale recipes to your dog and add the rest of the pack.

Free
$0/forever

No credit card required.

Get started free
  • One dog profile
  • Browse the full recipe library
  • One recipe build
  • Read every Learn article

All prices in USD. Stripe shows your local currency at checkout. Cancel anytime in your account settings. Stripe handles all payments securely. The free tier never expires.

Built on the science

Numbers we mean it about.

213
AAFCO-balanced meals
502
Recipes total
100%
Whole-food
0
Synthetic supplements

123 cooked90 raw100 toppers101 treats31 broths21 special occasions26 condition-specific

Billing

About the money side.

Yes. Cancel anytime from your account settings — Stripe handles the cancellation immediately and you keep Premium access until the end of your current billing period. No phone calls, no retention scripts, no penalty.
Your data stays. Dogs, recipes, meal logs, favourites — all preserved. Recipe scaling reverts to the free demo portions, additional dog profiles become read-only, and the recipe builder caps at one saved build. Re-upgrade anytime and everything unlocks again instantly.
The free tier is the trial — no time limit, no card required. You get a full dog profile, one custom recipe, full Learn library, and the full recipe library at preview size. When you're ready for unlimited recipes and multi-dog support, upgrade then.
Prices are shown in US dollars. At checkout, Stripe shows the amount in your local currency automatically, so you can see what you'll pay before confirming.
A dog profile is one set of weight, age, breed, allergies and feeding goals. Multi-dog households on the free tier choose one to set up; on Premium each dog gets their own profile and recipes are sized for each individually.
Yes. If you're not happy within the first 14 days of a paid subscription, email admin@betterbowl.com.au and we'll refund you, no questions asked. After 14 days, you can cancel anytime and stop being billed, but past charges aren't refunded.
Try it free first

Free tier never expires.
Upgrade when you're ready.

Browse the full library, build your first recipe, set up your dog. Decide if it fits before you pay a cent.

  • Free tier with one dog and one custom recipe
  • Over 200 AAFCO-balanced meal recipes, plus toppers, treats and broths
  • Whole-food balancers, no synthetic supplements