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Real food, properly balanced.

Bring your own recipe and BetterBowl audits it against AAFCO and NRC. Or pick from over 200 balanced recipes, raw and cooked. Either way, you'll know what's in your dog's bowl is nutritionally complete.

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BetterBowl on laptop and phone — the recipe builder and library
AAFCO balanced
🐾Sized for your dog
The problem

Kibble is convenient.
Nothing else about it is.

Dogs evolved eating real food. The industry gave them processed pellets and called it science. Homemade is the obvious answer. Done properly, it's also the hardest answer. Until now.

The old way

  • Guess at ratios, hope it's balanced
  • Hours of spreadsheets per recipe
  • Synthetic powders you can't pronounce
  • One recipe for every dog, regardless of size
  • No idea what to buy or when

The BetterBowl way

  • Over 200 complete meals pre-balanced to AAFCO & NRC
  • Portions sized for your dog in seconds
  • Whole foods only — eggshell, kelp, organs
  • Allergens filtered out automatically
  • Customise any recipe, re-audited live
How it works

Plan. Shop. Cook. Feed.

Four quiet steps from "I should try homemade" to a freezer stocked with balanced meals.

01
Plan

Pick from ours, or audit your own.

Pick from over 200 already-balanced recipes filtered for your dog's weight, age and allergies. Or paste your own recipe and BetterBowl audits it against AAFCO and NRC, then suggests what to add to close any gaps.

02
Shop

Everything, by the gram.

A consolidated shopping list across the whole week, with every ingredient weighed to the gram. Tap to tick, swap, or mark as already owned.

03
Cook

Batch, without the chaos.

A guided cook-along that turns batch cooking into a routine: step-by-step instructions, built-in timers, and exact portioning weights for every container that goes in the freezer.

04
Feed

Watch them actually thrive.

Log meals, mood, energy and stool with one tap. Each week, BetterBowl gives you a balance check: meals logged, variety, and what to adjust next. So you can tell what's working without second-guessing.

Under the hood

Everything the bowl needs,
nothing it doesn't.

Over 200 complete balanced recipes, raw and cooked, plus toppers, treats and broths. A whole-food nutrient database behind every one.

— Feature 01

Audit any recipe against AAFCO and NRC.

Paste your own recipe, or one you found online, and BetterBowl runs it through the same audit our balanced recipes passed. See exactly which nutrients pass and which fall short, then add the whole foods that close the gap. No spreadsheets, no guesswork.

  • Pass/fail breakdown across AAFCO and NRC nutrients
  • Whole-food suggestions to fix what's short
  • Saved drafts on your device, ready when you are
Screenshot · Recipe audit
— Feature 02

A library for every feeder.

123 cooked and 90 raw balanced recipes, every one audited against AAFCO and NRC. Plus toppers, treats, broths and birthday-worthy occasion recipes, 502 in all. Raw or cooked, simple or special, there's a balanced bowl ready to go.

  • Over 200 complete balanced recipes, raw and cooked
  • Toppers, treats, broths and occasion recipes
  • Filtered to your dog's size and allergies
Screenshot · Recipe library
— Feature 03

Start from one of ours, make it yours.

Open any recipe in the builder and adjust it freely. Swap proteins, change portions, add the supplements you already use, and BetterBowl re-audits every change against AAFCO and NRC in real time. Tweak as much as you like, it stays complete.

  • Edit any library recipe as your starting point
  • Add your own supplements to the mix
  • Live nutrient re-check on every change
Screenshot · Recipe builder
— Feature 04

Shaped around your dog.

Weight, age, breed, activity and allergies shape every recipe that's shown and every portion that's weighed. More than one dog in the house? Each gets their own profile, plan and history.

  • Portions sized to calorie needs, not averages
  • Allergens filtered out of the whole library
  • A profile per dog, however many you have
Screenshot · Dog profile

← Swipe to explore →

Built on the science

Numbers we mean it about.

213
AAFCO-balanced meals
502
Recipes total
100%
Whole-food
0
Synthetic supplements

123 cooked90 raw100 toppers101 treats31 broths21 special occasions26 condition-specific

Any bowl, any starting point

You don’t have to go all in.

Full fresh isn’t the only way to feed well. Most BetterBowl users start by adding a fresh topper to their dog’s regular food, and many stay there. Toppers alone won’t make a kibble bowl complete, but they bring real, identifiable food into the picture, and over time most owners go further on their own terms.

Top up a kibble bowl.

100+ topper recipes built around single proteins, fresh vegetables and functional add-ins like sardines, eggs, kefir and bone broth. Sized to your dog, ready in minutes.

Half a meal counts.

Cook a balanced BetterBowl meal and serve a smaller portion alongside kibble. Half a portion of an audited meal is still audited food, just less of it. The balance comes with you.

One fresh meal a week.

Replace one meal a week with a balanced homemade one and stay on kibble for the rest. The freezer-aware planner tracks what you’ve cooked so the rotation stays varied without becoming a project.

Start where you are. BetterBowl meets you there.

Why we trust these numbers

The work behind the bowl.

"AAFCO-aligned" is easy to claim, harder to actually do. Here's what's underneath the recipes, in plain language.

01

Real ingredient database, not vibes.

Every recipe is built from a 185-ingredient database sourced from Australian supermarkets, with full nutrient profiles cross-referenced against the NRC canine nutrition standard. No mystery meal, no proprietary blends, no "natural flavours."

02

Cross-checked against two standards.

Recipes are audited against AAFCO Adult Maintenance and NRC Recommended Allowances. A recipe has to pass both before it earns a green tick. The 213 complete meals you see on the site? Those are the survivors.

03

The audit isn’t private.

It’s the same audit you can run on your own recipes inside BetterBowl. Paste a recipe in, see exactly which AAFCO and NRC nutrients pass and which fall short, and which whole foods would close the gap. We’re not gatekeeping the standard, we’re sharing it.

04

Recipes that failed got dropped.

We've cut recipes that looked good on paper but failed the audit on a single nutrient. If a whitefish-based meal can't hit choline targets without supplementation, it doesn't make the library. The standard is the standard.

05

When the data changed, the recipes changed.

A late audit on the iodine in our kelp source pushed every recipe from 0.2 g of kelp to 1.5 g universally. A zinc audit added hemp seeds and nutritional yeast to low-zinc proteins like chicken, turkey and pork. The work is iterative, and the recipes get updated when it matters.

See it in action

A fifty-second walk-through.

From picking a recipe to tonight's bowl, here's what a week inside BetterBowl looks like.

00:50
FAQ

Questions, answered.

Yes, when it’s nutritionally complete and balanced. BetterBowl has over 200 complete meal recipes, every one formulated to meet AAFCO adult maintenance profiles and cross-checked against NRC guidelines using a whole-food ingredient database (AFCD for Australia, USDA for North America). The rest of the library is toppers, treats, broths, special-occasion and condition-specific, designed to complement those meals rather than replace them. Unbalanced homemade diets are a problem. Balanced ones aren’t.
No. BetterBowl's recipe library uses whole-food balancers: eggshell powder for calcium, kelp for iodine, organ meats for vitamin A, hemp and pumpkin seeds for minerals, mussels for manganese. You don't need pharmacy-grade powders to hit a complete nutrient profile.
That's fine. The recipe builder includes a curated set of common supplements like multivitamin, calcium and kelp that you can add, and BetterBowl counts their nutrients toward the audit. Can't find yours? Request it and we'll add it to the catalogue. Our curated recipes hit AAFCO and NRC targets through whole foods alone, so supplements aren't required, but if you use one we'd rather count it than ignore it.
You tell BetterBowl your dog's weight, age, breed, activity level, weight goal and any allergies or intolerances. Every recipe is then sized in grams to their calorie needs, filtered to exclude allergens, and scored against their current weight trend. Multiple dogs? Each gets their own profile, plan and feedback history.
No. Most recipes take 20–40 minutes and batch-cook for a week. The guided cook-along walks you through one step at a time with built-in timers and portioning weights. The hardest part is deciding to start. We handle the rest.
That works. BetterBowl includes 100+ topper recipes built around single proteins, fresh vegetables and functional add-ins like sardines, eggs, kefir and bone broth, all sized to your dog. You can also cook a balanced BetterBowl meal and serve a smaller portion alongside kibble — half a portion of an audited recipe is still audited food, just less of it. Most BetterBowl users start by topping up their dog’s regular food. Many stay there. There’s no requirement to do full fresh.
BetterBowl is free to try with one dog and one custom recipe. Premium unlocks multiple dog profiles, every recipe scaled to your dog, recipes scaled for batch cooking, unlimited recipe builder saves, ingredient swaps and favourite recipes. A$31.99 a month or A$98.99 a year (save A$284.89). Cancel anytime. Shown in AUD — the exact amount Stripe will charge.
The complete meal recipes are currently formulated for adult maintenance. The library already includes 26 condition-specific recipes covering things like sensitive stomachs, weight management and joint support, to help with many common needs. Puppy and senior-specific balanced profiles are on the roadmap; beta testers will help us prioritise. Always consult your vet before changing the diet of a dog with a diagnosed condition.
Get started

Real food for your dog,
starts free today.

One dog profile, one custom recipe, the full library at demo portion size, all free. Upgrade when you're ready to scale recipes to your dog and add the rest of the pack.

  • Free tier with one dog and one custom recipe
  • Over 200 AAFCO-balanced meal recipes, plus toppers, treats and broths
  • Whole-food balancers, no synthetic supplements